Devon County Show opportunities missed
The Devon County Show was packed with people, plenty of stands, activities, things to look at and masses to eat and drink. Great! It was nice to see that despite these recession hit times people were prepared to get out and support this long established event.
I was disappointed that the show organisers were not really using Social Media opportunities, yes there was the twitter and facebook accounts but really that's not pushing any boundaries, three or four years ago maybe. I wonder why more was not done, surely there is a huge opportunity to use social technologies to enhance the experience of the show for many and promote it to a much wider audience. What about geo-location, photo sharing like instagram, pinterest, story telling with storify, not even hash tag communities? The options really are endless.
One major problem though and that's lack of Internet access at the show. No WiFi anywhere and intermittent 3G signal. How about a free WiFi tent next year? Maybe a kind of hip Internet cafe or bar. This could act as a social media hub for the show where the public and stakeholders/organisers can tell the story of this great rural event.
Just because we are 'out in the sticks' of Devon doesn't mean we should accept Social Media from five years ago. Why can't we lead the way and do something exceptional with Social Technologies. Let me know what you think and give your suggestions for a better 'social' county show.